![]() Reps can use the “past not current” filter to find these leads. Perform a ‘bluebird search’Ī ‘bluebird search’ refers to leads that were happy customers of yours once upon a time, but they are now at a new organization and you want to get back in touch with them. Sales navigator allows you to save notes or add tags to leads to remember important details like whether they are a decision maker or personal details like “Joe loves wine from Southern California.” Those smaller details can come in handy when a lead is celebrating a job anniversary or a new role and your rep wants to send a personalized note. Prospects appreciate sales reps that add a personal touch to their outreach. Leave notes to remember important details ![]() These will be the lowest hanging fruit for your sales reps.Ħ. Simply click on one of the spotlight boxes, and a list of those leads will appear. For example, you might see 68 people that have changed jobs in the last 90 days, or that 100 people follow your company on LinkedIn. Sales Spotlights appear at the top of your search results page after you run a search and highlight prospects who are more likely to engage with you. Use Sales Spotlights to narrow your search Simply select the ‘save search’ icon the top left corner of your search panel to save your search so you can easily pick up where you left off. Once your reps have created a targeted search to find their ideal prospects, it’s a pain to have to enter all the search terms again. “I see you went to the University of Minnesota. Reps can use criteria such as an alma mater as a conversation starter. Some other options would be to segment leads by job title, function, or even alma mater. ![]() Type ‘marketing director’ in the keyword search, and select filters for geography, industry, company size, or department size. For example, if you focus on marketing directors in the technology industry on the west coast of the United States with a company size greater than 500 people, you can filter by those criteria. This is a critical tip for reps that focus on certain territories or industries for their book of business. This will let your rep know that they need to look for a new main point of contact at that organization. For example, you can set an alert by job type, and Sales Navigator will alert you if one of your leads has a new job. While saving leads and accounts is a critical first step, reps can take this one step further by setting alerts that will trigger a follow up. They can stay up to date on any major changes or news going on in their lead’s organization or role, such as when someone is promoted or when a company announcement is posted. Think of it as your reps’ New York Times for their pipeline. Reps can filter their feed updates by top leads or accounts, or most recent updates. These leads will then be displayed in their Sales Navigator news feed – which has a few more bells and whistles than their regular LinkedIn feed. Sales Navigator allows reps to save individual contacts or organizations that may be in their pipeline. ![]() Save leads and accounts that you want to monitor Here are 11 LinkedIn Sales Navigator tips that your sales reps should use for better prospecting. The more you know about Sales Navigator, the more you can motivate your reps to take advantage of it for social selling purposes. This tool, which is a membership option within LinkedIn, helps reps prospect key leads and accounts through the ability to monitor their activities and look for similar contacts to reach out to. One of the most important tools that sales reps use is LinkedIn Sales Navigator. Part of doing that well includes knowing how to effectively use all of the tools and technology that reps use in their day-to-day. To be an effective sales enablement leader, you need to be able to think like a sales rep. ![]()
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